Strategic Business Planning


Strategic planning is an organisational management activity that is used to set priorities and agree intended outcomes/results. It focuses the organisation’s energy and resources, strengthen operations, and ensures that employees and other stakeholders are working towards common goals.

On this course, participants will learn how to define the organisation’s values, vision statement, and purpose. They will go on to complete a SWOT analysis, set meaningful goals, identify key tasks, assign accountabilities, and create an operational plan for their team or department with linkage to the organisation’s strategic goals.

Learning Outcomes

After completing this course, you will be able to:

  • Understand the importance of clearly stated values, vision, and mission statements.

  • Assess the current situation using a SWOT analysis.

  • Apply tools and techniques to create a strategic plan that directs the organisation from the executive to the front line.

  • Develop an operational plan for your team with linkage to the organisation’s strategic goals.

Course Outline

Module 1

Strategic planning process

Module 2

Define your purpose (mission)

Module 3

Clarify core values

Module 4

Create a vision

Module 5

Perform a SWOT analysis

Module 6

Set strategic goals

Module 7

Specify milestones, KPI’s and tasks

Module 8

Identify resources required

Module 9

Identify risks and contingencies

Module 10

Communicate the plan